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Global Consumer Electronics Industry Revenue to Grow 5% in 2012

Over 230 million Notebooks and Ultrabooks Will Be Sold in 2012

Boston, MA - July 30, 2012 - The latest research from Strategy Analytics predicts that despite uncertain global economic conditions, revenue of the global Consumer Electronics device industry is expected to grow by 5% to reach nearly US $790 billion in 2012, driven mainly by mobile devices such as tablets, smartphones and laptops.

The Strategy Analytics report ‘Connected Consumer Electronic Device Market Forecast’, predicts that growth will be driven by the North America and Asia Pacific regions, which will see 5% and 7% respectively. In light of the Eurozone crisis, Western Europe Consumer Electronics device industry revenue will remain flat. Consumers in Western Europe are cutting back spending in many areas, but are still purchasing Consumer Electronics products, especially those devices which can eliminate the need for multiple dedicated devices. However, this will not be enough to drive growth in this region.

"Universal mobile computing devices such as smartphones, tablets and laptops continue to gain traction at the expense of dedicated devices regardless of geographical differences" said Jia Wu, Director, Connected Home Devices.

The report also projects that despite the spectacular growth of tablets, laptops will continue to account for the majority of mobile computer sales in 2012. Consumers will continue to buy notebooks and ultrabooks, as these devices offer better productivity functions. Kantideep Thota, Analyst, said "Within the laptop category, we expect around one tenth of laptop sales to be ultrabooks this year. As the price premium of ultrabooks over traditional notebooks declines, 7 out of 10 laptops sold are expected to be ultrabooks in 2016."

Table: Global Consumer Electronics Unit Sales 2008 – 2016
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