Strategy Analytics Automotive Consumer Insights (ACI) provides a unique and independent analysis of the "voice of the consumer" for advanced automotive systems and in-vehicle entertainment, communications and navigation products and services.

ACI analyzes consumer behaviors, attitudes, experiences and choices for features such as wireless connectivity, digital audio, DVD video, voice recognition, ACC and lane departure warning. ACI research also explores the impact on automotive consumer attitudes and preferences from the latest developments in consumer and mobile multimedia products and services.

Based on multiple primary research methodologies, ACI answers critical questions such as:

• Who is your customer? Which segments should you target? How can you identify, reach and influence them?
• Which features, experiences and connected services does your target segment demand, and what will they be willing to pay for?
• How can you deliver a superior user experience? How can you design an optimized, integrated experience across interface, display, and connected services which promotes use while minimizing driver distraction?
• How can you maximize customer satisfaction and loyalty?

Consumer Implications for Smartphone-Vehicle Connectivity

Insight, Word - 31 Aug 2010

Smartphone owners are demanding greater connectivity while on the move, and automotive manufacturers are taking note. Smartphone penetration in North America and Western Europe will continue to grow, and smartphone owners will want to access...