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Media and Applications Knowledge Center
Topics covered in this Knowledge Center


Resources you will find in this Knowledge Center
  • Forecast and Analysis
  • Metrics and Tracking
  • Buyer Behaviour Research
  • Custom User Experience Projects
  • Custom Research and Analysis
  • Reports


As always, we are here to help. If you have any questions finding what you need, please contact us

Strategy Analytics


Media and Applications Knowledge Center

Disruptive technology advances, new distribution platforms, cloud media services and the social media phenomenon are all influencing how consumers consume and interact with content. As a result, the business models for advertising, music, video, film, television and games will change beyond all recognition in the coming years leaving current participants scrambling to identify successful business strategies in a rapidly shifting environment. All companies participating in this complex market want an accurate forecast of how each industry sector will evolve, as well as the overall performance of the media and applications ecosystem.

Strategy Analytics’ comprehensive research data breaks down the total media market into multiple categories (including advertising, audiovisual, apps, games, music and social media), and multiple revenue streams (including transactions, subscriptions and advertising). We provide global coverage and granular regional research in almost 30 key media markets. Our customer base includes many of the world’s top media companies, operators, telecommunications vendors, consumer electronics firms, software providers, management consulting firms and investment banks.

Strategy Analytics is the only research and analyst firm that conducts in-depth supply side industry research as well as primary user experience demand side research. This balanced perspective is the basis of our in-demand insights into consumer preferences and the impact of technology innovation.

The Media and Applications Knowledge Center helps you understand the 21st century media consumer and how to successfully navigate the increasingly complex media and applications landscape by answering questions like:

  • How are consumer media consumption patterns changing and how will it affect money spent on traditional media?
  • Which digital services and business models will achieve success and which companies will capture the value?
  • How can media value chain participants keep from being disenfranchised from the digital media model?
  • How will cloud media services and app stores evolve over time? How will these services and stores affect each part of the media value chain?
  • What are the critical success factors in a multi-screen media strategy and what role should mobile play?

If your interest is primarily in:

How to succeed in the fast growing, highly competitive app economy, we recommend App Ecosystem Opportunities

The mobile applications and services experience, we recommend that you start with our Wireless Media Lab.

Service provider multiplay strategies (residential broadband, digital television and fixed voice), we recommend that you start with Service Provider Strategies.

Smartphones, 3G/4G networks, and content being brought into the car, we recommend that you start with Mobile for Automotive.

Mobile media ecosystem, we recommend that you start with Wireless Media Strategies.

Consumer survey data we suggest you start with ConsumerMetrix.

Connected home device trends, we recommend that you start with Connected Home Devices.

Consumer user experience within home entertainment services, we recommend that you start with Digital Home Observatory.

If your interest is sizing the online and mobile digital media opportunity, we recommend our Digital Media Dashboard.

If your interest is primarily in the emerging smart watch, smart glasses or wearable segment, we recommend our Wearable Device Ecosystems service.

Online and offline media trends, we recommend that you start with Digital Media Strategies.

Subscription Services

Connected Home Devices
Wireless Media Lab
App Ecosystem Opportunities
Digital Media Strategies
ConsumerMetrix
Mobile For Automotive
Wearable Device Ecosystem
Wireless Media Strategies
Service Provider Strategies
Digital Media Dashboard
Digital Home Observatory

TV Viewer Segmentation In the Multiscreen Era
9 Sep 2014
11:00 EST (08:00 PST / 16:00 GMT)
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IFA 2014

4 Sep 2014 to 9 Sep 2014
Berlin Messe, Berlin, Germany
Strategy Analytics Events
  • The industry’s most comprehensive set of critical market statistics and qualitative analysis, tracking and reporting on smartphones
  • Tracking and analysis of adoption and use cases for tablets in the home, on the move and at work
  • A vital tracking tool for helping companies measure the success of competitors and partners in their local markets
  • Detailed system and semiconductor demand analysis for in-vehicle infotainment, telematics and vehicle-device connectivity features
  • First to market each quarter with the most accurate and detailed data on handset strategies
  • In-depth analysis of consumer behaviors, preferences and choices for virtually all aspects of technology adoption, including home, mobile and automotive
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