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Custom Research Engagements
  • User Experience
  • Customer Buying Behaviour
  • Segmentation
  • Market Demand Analysis
  • Market Needs

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Strategy Analytics

Custom Research

Strategy Analytics has one of the industry's best-respected practices for conducting custom studies of customer behavior, requirements and economics for both B2B and B2C programs. Through these consulting engagements, we provide deeper insights into customer behaviors, based on quantitative data that supports confident and defensible strategic decisions.
  • We employ state-of-the-art analytical techniques, which produces more accurate and defensible data
  • We bring deep industry knowledge to every engagement, which gives you more informed and grounded results in a shorter amount of time
  • We integrate and conduct custom primary research on a domestic or multinational level, for more targeted, meaningful insights
Following are the five areas of focus for our Custom Research consulting engagements:

User Experience
Through the custom application of our proprietary research as well as Common Industry Format techniques, Strategy Analytics provides our clients with deeper and revealing insights into their existing or prospective buyers.
Customer Buying Behavior
Strategy Analytics provides proprietary, quantitative analysis on the drivers, barriers and dynamics of customer buying behavior. Through these comprehensive studies, we provide clients with predictive recommendations to improve products, services and marketing effectiveness.
Strategy Analytics works closely with clients to develop proprietary analysis of customer behavior in targeted segments. We develop segmentation hypotheses, create effective research instruments and manage global fieldwork.
Market Demand Analysis
Strategy Analytics conducts qualitative and quantitative tests to answer critical questions like: "What are the buyer's needs?" "How much are they willing to pay?" "What level of brand share can we win?" We apply ideation, focus groups, simulated shopping and other research techniques to provide the answers that business planners need to execute winning market entry strategies.
Market Needs
Strategy Analytics provides clients with analysis and recommendations on changing market requirements and competitive dynamics for new digital products and services. By focusing on the functional benefits of new value propositions, our Custom Research consultants provide clients with a better understanding of user requirements (and unmet needs) driving adoption.

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